Building Strong Brands
- List Price: $35.00
- Binding: Hardcover
- Publisher: Simon & Schuster
- Publish date: 12/01/1995
Description:
In Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now Aaker uses real brand-building cases from Saturn, GE, Kodak, and others to demonstrate how the best brand managers create brand equity.
Expand description
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
| Seller | Condition | Comments | Price |
|
Greenworld Books
|
Very Good |
$1.44
|
|
Greenworld Books
|
Good |
$1.44
|
|
More Than Words
|
Very Good |
$1.83
|
|
More Than Words
|
Good |
$1.83
|
|
Gulf Coast Books
|
Good |
$2.55
|
|
Orion Tech
|
Good |
$2.55
|
|
Blue Vase Books
|
Very Good
|
$4.71
|
|
Blue Vase Books
|
Good
|
$4.71
|
|
Wonder Book - Member ABAA/ILAB
|
Very Good |
$6.13
|
|
fourleafcloverbooks
|
Good
|
$7.31
|
|
HPB-Movies
|
Very Good
|
$7.32
|
|
HPB-Ruby
|
Very Good
|
$7.32
|
|
HPB-Emerald
|
Very Good
|
$7.32
|
|
Half Price Books Inc
|
Very Good
|
$7.32
|
|
HPB Inc.
|
Good
|
$7.32
|
|
HPB-Emerald
|
Very Good
|
$9.51
|
|
HPB-Diamond
|
Very Good
|
$9.51
|
|
2VBooks
|
Like New
|
$10.04
|
|
Orion Tech
|
New |
$11.70
|
|
HPB-Diamond
|
Very Good
|
$11.70
|
|
8trax Media
|
Like New
|
$14.61
|
|
HPB-Movies
|
Very Good
|
$14.63
|
Please Wait